This has led to many of these casinos and gambling venues looking to increasing the number of online offerings in order to make up this revenue. This has meant a steep rise in the number of online casinos and gambling sites available in Australia. The second change has been the alteration of many online gambling laws. Prior to COVID-19, online gambling in Australia was largely regulated by individual states. During the pandemic, several states have altered their online gambling laws in order to make it easier for online casinos and gambling sites to do business. This has led to a surge in the number of online gambling offerings available in Australia, including extended hours, accessibility and convenience. The third change that has come about is the rise of responsible gambling initiatives.
Gambling can be incredibly risky and as such it has been important for gambling providers to ensure that measures are put in place to ensure the safety of their customers. This has come in the form of stricter responsible gaming regulations, as well as an increase in the number of organisations providing support and guidance to those affected by problem gambling. The fourth and final change is the increased use of digital marketing by gambling providers. As restrictions have been placed upon physical advertising for gambling sites, many providers have had to shift their focus to digital marketing efforts. This includes search engine optimisation, email campaigns, social media advertisements and more. In conclusion, the pandemic has had a major impact on the Australian online gambling industry.
Footfall at physical venues has decreased, laws have been altered, responsible gaming initiatives have increased and digital marketing has become more common. Ultimately, these changes are likely to have lasting effects well after the pandemic has ended. Online gambling has become increasingly popular in countries all around the world, including Australia, where players can access a range of online casinos, sportsbooks, Australian online gambling sites and poker sites. This has caused concern for some about the potential for people to abuse and become addicted to gambling. However, in Australia, there are measures in place to promote responsible gambling behaviours from sites and players alike, highlighting a commitment to ensuring the safety of players and the health of the industry.